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How Generative AI Is Redefining E-Commerce Storytelling

Zalando’s VP of content solutions, Matthias Haase, CEO of Chief Digital Agency Jenna Flateman Posner, retail tech expert Jessica Couch and BoF’s Annabel Bolton unpacked the future of the next-generation technology’s role in elevating online content.
Three giant sneakers stand in the middle of a New York street.
Fashion e-tailer Zalando uses image-generating tools to elevate campaign imagery and localise product backdrops. (Zalando)
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Seventy-four percent of customers report walking away from e-commerce purchases due to the volume of choice, according to

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