Agenda-setting intelligence, analysis and advice for the global fashion community.
In just over a decade since its founding in 2010, On has become one of the world’s most recognisable footwear brands. The Swiss company has done so by employing an early focus on wholesale relationships with specialty running stores over DTC. That strategy that ultimately helped the brand attract both luxury and streetwear consumers, partnerships with brands like Loewe and Kith and wholesale agreements with Nordstrom and many others.
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