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How Retailers Can Effectively Target Fashion and Beauty Consumers

Braze’s head of retail and e-commerce industry marketing Meredith Mitchell, 111Skin’s CMO Michael Edelmann, Wharton Business School’s marketing professor Peter Fader and BoF’s Yasmine Dahlberg unpack how fashion and beauty brands can build stronger consumer relationships in 2026 and beyond.
Brands are investing heavily in customer engagement infrastructure, but struggling to convert those investments into lasting relationships.
Brands are investing heavily in customer engagement infrastructure, but struggling to convert those investments into lasting relationships. (Getty)
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Fashion and beauty retail stands at a crossroads. While 70 percent of retail sales are now digitally influenced, according to The Business of Fashion and McKinsey & Company’s

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