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Agenda-setting intelligence, analysis and advice for the global fashion community.

Case Study | Fashion’s New Rules For Sports Marketing

Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
BoF's new case study, Fashion's New Rules For Sports Marketing cover
BoF's new case study, Fashion's New Rules For Sports Marketing
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When the Paris Olympic and Paralympic Games kick off in July 2024, the millions of global fans watching will see far more than just athletes.

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