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Case Study | Inside Nike’s Radical Direct-to-Consumer Strategy

How did Nike’s share price hit an all-time high in the middle of a pandemic? The American sportswear giant’s success is rooted in a radical direct-to-consumer strategy built around content, community and customisation, and conceived for a post-internet world where brand connections are everything.
Inside Nike's Radical Direct-to-Consumer Strategy Case Study
Inside Nike's Radical Direct-to-Consumer Strategy Case Study (BoF)
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In October 2020, in the middle of a global pandemic that had infected 188 countries, causing record sales damage across the retail sector, Nike’s share price hit an all-time high.

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