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Agenda-setting intelligence, analysis and advice for the global fashion community.

Case Study | How to Seize Fashion’s Gaming Opportunity

Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming industry with strategies aimed at generating buzz and fostering community.
gaming case study cover
BoF's latest case study explores how fashion brands can tap into the multi-billion-dollar gaming industry.
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One fact about the global video game market tends to surprise those unfamiliar with the business.

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