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Case Study | Unpacking Uniqlo’s India Strategy

Japanese apparel giant Uniqlo sees India as the next major battleground in its global expansion plan, but competitors have already gained first-mover advantage there. BoF investigates how one of the world’s largest fashion retailers aims to seize a leadership position by unlocking the immense potential of a market whose unbridled dynamism is equalled only by its extreme complexity.
Uniqlo Case Study Cover
Uniqlo sees India as the next major battleground in its global expansion plan.
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Uniqlo is one of the world’s largest fashion retailers, but its success has been built on unconventional foundations. The Japanese giant pays little heed to fashion trends, relying instead on its high-tech fabrications and wardrobe staples to win over consumers.

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