Agenda-setting intelligence, analysis and advice for the global fashion community.
Today, Sephora is synonymous with luxury beauty, generating more than an estimated $10 billion in annual sales across 2,000 stores in 35 countries, making it one of the most successful multi-brand retailers in the world. The retailer has managed to consistently disrupt the beauty market with its assisted self-service multi-brand and multi-category approach. But Sephora wasn’t always a success story, even after LVMH acquired it in 1997.
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