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Case Study | Inside Beauty’s Biggest Disruptor

E.l.f.’s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way.
E.l.f. case study cover
BoF's latest case study unpacks how E.l.f. went from disruptor to industry juggernaut.
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In 2004, the idea of selling $1 lipstick on the internet was radical.

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