Head of Content

Job Title: Head of Content

Reporting Lines

Founder & Creative Director: Roxanne Assoulin
Brand Marketing Consultants

Role Overview

Roxanne Assoulin is seeking an experienced and highly creative Head of Content to lead and evolve the brand’s global content and storytelling strategy. This role sits at the intersection of brand, marketing, creative and production, with strategic responsibility for developing and executing the content plan in close partnership with the Brand Marketing Director consultants.

You will work collaboratively to shape the overarching content strategy and then take full ownership of translating that strategy into a best-in-class, executable master content plan, delivering consistently across all digital and physical touchpoints.

This is a senior leadership role requiring exceptional taste, strategic thinking, operational rigour and the ability to collaborate closely with Roxanne and senior stakeholders across the business—while always keeping the customer at the forefront.

Key Responsibilities

Brand & Content Strategy

• Own and execute the global content and brand marketing strategy, translating overarching business and brand objectives into a clear, actionable master content plan

• Maintain strategic ownership of the end-to-end content calendar, ensuring alignment across launches, campaigns, cultural moments and commercial priorities

• Ensure all content reflects and evolves the Roxanne Assoulin brand identity, tone of voice and visual language, with consistency across every touchpoint

• Act as the guardian of brand voice and content quality across all digital and physical platforms globally

Content Creation & Shoot Oversight

• Oversee the shoot planning process end-to-end, from concept development and briefing through production and final delivery

• Ensure content creation is optimised for all channels (web, mobile, social, email, paid media, in-store, wholesale, PR and packaging) while maintaining creative integrity

• Manage and control shoot production budgets, delivering best-in-class output within agreed financial parameters

• Partner closely with Roxanne to ensure all content aligns with the brand’s art direction, vision and creative standards

Editorial

• Oversee and manage all elements of our tone of voice & storytelling across all digital and physical platforms globally, including web, mobile, social, email and other marketing content

• Drive strategic direction of all elements of RA global tone of voice. You’ll review and redefine the way we talk to our customer to ensure it elevates our brand proposition to maximise sales and revenue opportunities

• Working very closely with the team and brand consultants, you’ll execute strategy into the master plan and have ownership of the overall content calendar, always keeping the customer at the forefront of plans. You’ll bring together key Senior stakeholders across the business to further shape, organise and ensure delivery against the plan

• Conduct a strategic review of ways of working with teams to streamline workload and extend visibility of content, with an emphasis on quality

• Act as the guardian across all written content on all digital and physical platforms, ensuring that it is delivered consistently across every touchpoint

• Use your network and experience to commission freelance talent where needed

• Ensure seamless, consistent execution across platforms while tailoring content to optimise performance and engagement by channel

Stakeholder Leadership & Ways of Working

• Bring together senior stakeholders across marketing, e-commerce, merchandising, PR, wholesale and operations to align priorities and ensure delivery against the master plan

• Conduct a strategic review of ways of working, identifying opportunities to streamline processes, reduce inefficiencies and increase visibility of content across teams

• Champion a culture of quality, collaboration and creative excellence, balancing speed with craft and attention to detail

Talent, Network & Production

• Leverage your extensive creative network to commission world-class freelance talent (photographers, directors, stylists, writers, designers, producers) in line with budget and brand needs

• Build and manage strong external relationships to support a flexible, scalable content model

• Ensure all commissioned work meets Roxanne Assoulin’s creative standards and contributes to a cohesive brand world

Customer-Centric Focus

• Keep the customer at the heart of all content decisions, ensuring storytelling resonates emotionally while supporting conversion and retention

• Use insights, performance data and customer feedback to continuously refine content strategy and execution

Skills & Experience

• Proven experience in a senior brand, content or marketing leadership role within fashion, luxury, lifestyle or premium consumer brands

• Strong background in content strategy, shoot production and creative direction, with a highly developed visual and editorial eye

• Deep understanding of multi-channel content ecosystems and how to optimise content across platforms without diluting brand identity

• Demonstrated experience managing budgets, timelines and complex creative projects

• Exceptional understanding of tone of voice, storytelling and brand guardianship

• Strong leadership and stakeholder management skills, with the ability to influence at senior level

• Highly organised, strategic thinker able to move seamlessly between big-picture vision and hands-on execution

• Established network of best-in-class creative talent

• Passion for jewellery, fashion, culture and brand-building

Personal Attributes

• Impeccable taste and attention to detail

• Collaborative, calm and confident leadership style

• Commercially aware yet creatively driven

• Comfortable working in a founder-led, fast-moving environment

• Customer-obsessed and deeply brand-protective