Sr. Manager, Growth

Job Title: Sr Manager, Growth

Department: Digital & Growth

Manager: VP, Growth

Salary Range: $110,000-$130,000

Who We Are

Haus Labs is next-gen, skincare-infused makeup redefining its category through innovation. Founded by Lady Gaga, we're pushing the boundaries of clean formulation, high-performance, and inclusivity in ways no other brand has before. Haus Labs exists because we believe everyone deserves beautifully effective makeup that is actually good for your skin. Our award-winning products blend science with emotion to create beauty for every lifestyle.

Overview

The Senior Manager, Growth will lead transformative paid media and growth strategies to fuel direct-to-consumer growth. This role will drive strategy and performance across key paid channels, including Google, Meta, TikTok, and Pinterest with a strong focus on profitable customer acquisition and scalable growth. The ideal candidate has deep experience in DTC/eCommerce performance marketing with a track record of scaling direct-to-consumer brands and knows how to turn data into clear growth strategies.

What You'll Do

Overall Channel Ownership & Growth

• Drive performance marketing across paid digital channels with a focus on Google (Search, Shopping, PMax) and paid social.
• Co-manage agency support and develop ongoing media spend strategies; implement key learnings.
• Ensure channel alignment with broader brand goals and continuously improve channel effectiveness through creative testing, segmentation, and audience insights.
• Drive profitable customer acquisition by managing KPIs such as CAC, LTV:CAC, ROAS, conversion rate, and revenue growth.
• Manage paid media budgets and ensure spend aligns with company growth and profitability goals.
• Identify growth opportunities through testing, experimentation, and new channel exploration.

Strategy & Execution

• Translate performance data into actionable insights that improve channel efficiency and scale.
• Build clear, concise reporting on channel performance, campaign outcomes, and budget pacing.
• Monitor acquisition economics, ensuring performance meets targets for CAC, ROAS, and contribution margin.
• Translate marketing data into strategic recommendations for channel investment and budget allocation across the funnel.
• Create and manage structured testing roadmaps across audiences, creative, bidding strategies, and landing experience, as well as overall incrementality testing.

Collaboration & Leadership

• Serve as the primary internal owner of paid acquisition strategy while partnering closely with our external media agency, and growth marketing teams.
• Partner with analytics, finance, and leadership teams to align marketing performance with business profitability goals.
• Communicate campaign results and strategic insights through clear, concise reporting and presentations.
• Collaborate with creative, product, operations, and CX teams to ensure alignment on growth initiatives and launch plans.
• Collaborate with the VP, Growth to identify, evaluate and prioritize new and emerging growth channels, partnerships, and technologies to accelerate brand momentum.

What We Are Looking For

• 6+ years of experience in performance marketing at consumer product brands (especially in earlier stage or high-growth environments).
• Experience managing $1M+/month in paid budgets and optimizing across platforms.
• Expertise in DTC ecommerce growth with proven track record of owning and scaling digital revenue and improving CAC, LTV:CAC and MER.
• Experience managing channels including META and Google.
• Proficiency using AI tools (e.g., ChatGPT, Claude Cowork) to improve speed, ideation, analysis, and experimentation.

What We Expect

• Strong communication skills and enthusiasm for collaboration
• Strategic thinker with an entrepreneurial mindset
• By nature, you are a problem solver who thrives on coming up with solutions
• Ability to thrive in a fast-paced, agile, and evolving environment
• Strong attention to detail

What We Offer

• Equity
• Cell phone stipend
• Paid, Equal Parental Leave for Birth, Non-Birth, and Adoptive Parents
• Comprehensive medical, dental, and vision coverage
• Flexible Time-Off Policies
• 401(k)
• Life Insurance
• FunHaus Event

Everyone is welcome at Haus Labs

"Baby, you were born this way." Regardless of age, education, ethnicity, gender, sexual

orientation, or any personal characteristics, we want everyone to feel welcome. We are

committed to building a diverse and inclusive, equal opportunity workplace.