Sr. Manager, Product Marketing

Job Title: Sr Manager, Product Marketing

Department: Marketing

Manager: Sr. Director, Product Marketing

Salary: $120.000-$135.000

Who We Are

Haus Labs is next-gen, skincare-infused makeup redefining its category through innovation. Founded by Lady Gaga, we're pushing the boundaries of clean formulation, high-performance, and inclusivity in ways no other brand has before. Haus Labs exists because we believe everyone deserves beautifully effective makeup that is actually good for your skin. Our award-winning products blend science with emotion to create beauty for every lifestyle.

Overview

As Haus Labs continues to expand across global retail markets, we are seeking a strategic and execution-focused Senior Manager, Product Marketing to drive new innovation and go-to-market activations for Color and Gifting categories. This role sits at the intersection of portfolio-level product strategy, global GTM planning, promotional planning, and cross-functional leadership, ensuring that product storytelling and launches are consistent, impactful, and aligned with brand growth goals.

You will work closely with regional and global teams to plan launches, manage communications calendars, and deliver innovative promotional initiatives. This is an excellent opportunity for a marketer who thrives in a fast-paced, collaborative environment and is eager to lead high-visibility product initiatives for a growing company.

What You'll Do

The Senior Manager, Product Marketing will shape the product strategy and global go-to-market approach for the Color and Gifting categories. This leader will drive innovation planning, portfolio development, and launch execution while ensuring product storytelling, positioning, and commercialization are aligned with brand growth objectives. The ideal candidate brings strong beauty industry experience, a deep understanding of consumer insights, and a track record of delivering successful product launches in fast-paced, high-growth environments.

Key responsibilities include:

Product Strategy & Positioning

• Own the rolling 3-year product roadmap and marketing strategy for Color and Gifting categories.
• Develop product positioning, messaging, and storytelling frameworks for new launches and core franchises.
• Partner with Artistry, Education, Consumer Insights, and R&D to incorporate expert and consumer feedback into product marketing.
• Conduct competitive analysis to identify opportunities and category whitespace.
• Lead strategy for sampling programs, curated sets, merchandising, and limited-edition initiatives across markets.

Go To Market Planning & Execution

• Lead global GTM planning and launch execution in partnership with cross-functional teams.
• Manage launch timelines, communication calendars, and campaign alignment across cross-functional teams.

Performance & Business Metrics

• Partner with Sales and Operations on pricing strategy and forecasting analysis.
• Monitor assortment productivity and recommend portfolio optimization opportunities.
• Track category KPIs and develop data-driven action plans to improve performance.

Market & Consumer Insights

• Monitor the competitive landscape and evolving beauty trends to inform strategy.
  Leverage consumer insights, sales data, and social listening to identify opportunities for innovation and product improvement

What We Are Looking For

• 7+ years of experience in product marketing, GTM strategy, or project management in beauty.
• Proven experience in portfolio-level marketing, global GTM planning, and cross-functional project management.
• Exceptional organizational and communication skills with the ability to lead cross-regional teams.
• Expertise in consumer insights, product positioning, brand storytelling, and promotional planning.

What We Expect

• Product launches and campaigns are executed on time, on-brand, and consistently across global markets.
• Cross-functional teams are aligned, supported, and informed throughout GTM and promotional processes.
• Insights from global markets are effectively captured and shared to inform future launches and campaigns.
• Global GTM frameworks, communication calendars, and promotional plans are clear, repeatable, and effective.
• Sampling, merchandising, product sets, and limited edition initiatives drive awareness, trial, and sales.

What We Offer

• Equity
• Cell phone stipend
• Paid, Equal Parental Leave for Birth, Non-Birth, and Adoptive Parents
• Comprehensive medical, dental, and vision coverage
• Flexible Time-Off Policies
• 401(k)
• Life Insurance
• FunHaus Event

Everyone is welcome at Haus Labs

"Baby, you were born this way." Regardless of age, education, ethnicity, gender, sexual

orientation, or any personal characteristics, we want everyone to feel welcome. We are

committed to building a diverse and inclusive, equal opportunity workplace.