The Kicks You Wear
Why Tom Sachs’ Controversy Didn’t Ruin the Mars Yard 3.0
Tom Sachs’ upcoming release is more proof that scandal doesn’t matter in 2025.
Why Tom Sachs’ Controversy Didn’t Ruin the Mars Yard 3.0
Tom Sachs’ upcoming release is more proof that scandal doesn’t matter in 2025.
Tommy Hilfiger Talks Team Cadillac and F1 Fashion
Tommy Hilfiger is dressing Team Cadillac — the newest team on the grid. We talked to him about his history in the sport and the opportunity he sees in teaming up with the classic American automotive brand.
Tommy Hilfiger Talks Team Cadillac and F1 Fashion
Tommy Hilfiger is dressing Team Cadillac — the newest team on the grid. We talked to him about his history in the sport and the opportunity he sees in teaming up with the classic American automotive brand.
Fusing Football and Fashion With Kyle Smith
Kyle Smith chats with BoF about his first year on the job as the NFL’s first fashion editor and his ultimate vision for the league.
Fusing Football and Fashion With Kyle Smith
Kyle Smith chats with BoF about his first year on the job as the NFL’s first fashion editor and his ultimate vision for the league.
Kith Dives Deeper Into Luxury
Nike and StockX’s years-long legal battle has finally come to a close.
Nike and StockX Bury the Beef
Nike and StockX’s years-long legal battle has finally come to a close.
Did Nike Lose the Youth?
Data from a new survey shows that Nike isn’t dominating the back-to-school arena quite like it used to.
Did Nike Lose the Youth?
Data from a new survey shows that Nike isn’t dominating the back-to-school arena quite like it used to.
Which Brand Will Win the US Open?
All of your favourite brands are going all in on tennis and the US Open, but which ones will come out on the other end with something to show for it?
Which Brand Will Win the US Open?
All of your favourite brands are going all in on tennis and the US Open, but which ones will come out on the other end with something to show for it?
It’s the Summer of Zellerfeld
For years, customers have been begging for innovation in the footwear space. Now, it seems, Zellerfeld is bringing plenty of it to the table.
It’s the Summer of Zellerfeld
For years, customers have been begging for innovation in the footwear space. Now, it seems, Zellerfeld is bringing plenty of it to the table.
A Chat with Steph Curry on “Super Shoes”
Warriors superstar Stephen Curry debuts the latest sneaker under his Curry Brand umbrella, PSG debuts a new kit, and Kith makes its return to the runway after a six year absence.
A Chat with Steph Curry on “Super Shoes”
Warriors superstar Stephen Curry debuts the latest sneaker under his Curry Brand umbrella, PSG debuts a new kit, and Kith makes its return to the runway after a six year absence.