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Technology

Navigating New Fashion-Tech Frontiers

Fashion-tech visionaries gathered this week in New York for a BoF Professional Summit to assess and debate the industry’s next wave of technological transformation.
(L-R) BoF technology correspondent Marc Bain in conversation with Natasha Franck, founder and chief executive of EON, and Natalie Massenet, co-founder and managing partner of Imaginary Ventures.
(L-R) BoF technology correspondent Marc Bain in conversation with Natasha Franck, founder and chief executive of Eon, and Natalie Massenet, co-founder and managing partner of Imaginary Ventures. (Getty Images for Business of Fashion)
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Barely has the fashion industry — still shaking off its reputation for being slow to embrace technological innovation — gotten to grips with the first two generations of the web that attention is now turning to web3, the metaverse and the vast array of associated technologies, from augmented reality to blockchain. The pandemic has only accelerated the pace of technological advancements and adoption, threatening to leave brands that haven’t already headed into the metaverse, or embraced decentralised autonomous organisation, in what might soon feel like the Stone Age.

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About the authors
Janet Kersnar
Janet Kersnar

Janet Kersnar is Executive Editor at The Business of Fashion. She is based in London and oversees long-form content, including Case Studies and Reports.

Daniel-Yaw Miller

Daniel-Yaw Miller is a contributing writer at The Business of Fashion. Miller is a New York based journalist, editor and advisor who specialises in sports, fashion and business.

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