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Chanel’s Sustainability Financing, Explained

Chanel is joining the likes of Burberry and VF Corp in the booming market for sustainable bonds, but Chanel's bond comes with a hefty penalty if it doesn’t hit its green goals, making it a trendsetter.
Chanel Autumn/Winter 2013 | Source: Getty Images
By
  • M.C. Nanda

Chanel is popping up in unexpected places. The privately-owned luxury brand tapped public markets for the first time last week, issuing a $700 million sustainability-linked bond on the Luxembourg Stock Exchange. It’s not the only fashion company pursuing the strategy. VF Corp and Burberry have both taken on debt linked to environmental initiatives in the last year. And just this week, Adidas issued a €500 million (approximately $590 million) sustainability bond to fund environmental and social initiatives.

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