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Agenda-setting intelligence, analysis and advice for the global fashion community.

Stephen Curry Breaks Up With Under Armour

Footwear has become increasingly weird over the past few years. The latest trend report from the secondary market platform StockX shows us that it won’t change heading into 2026.
Curry and his eponymous brand will reportedly continue operating independently without Under Armour after the brand is phased out.
Curry and his eponymous brand will reportedly continue operating independently without Under Armour after the brand is phased out. (Getty Images)

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