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Agenda-setting intelligence, analysis and advice for the global fashion community.

Did Nike Lose the Youth?

Data from a new survey shows that Nike isn’t dominating the back-to-school arena quite like it used to.
Nike shoe store.
A new survey from wealth management firm Stifel visited and called 110 footwear stores in the US to gather data on the most popular athletic footwear styles for boys and girls during the back-to-school selling season. (Getty Images)

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