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Agenda-setting intelligence, analysis and advice for the global fashion community.

Seizing Fashion’s World Cup Opportunity

As FIFA’s Women’s World Cup tournament continues, the chance for brands to get in front of its growing audience is exponential. That, and what else to watch for in The Week Ahead.
Adidas, Nike, Women's World Cup, FIFA
Adidas lags behind Nike in terms of individual team sponsorships at the Women's World Cup, partnering with 10 teams compared to Nike’s 13. (Getty Images)

As the most high-profile Women’s World Cup to date rolls into its second week in Australia and New Zealand, brands are stepping up their game to flex their involvement in the burgeoning sport.

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