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Agenda-setting intelligence, analysis and advice for the global fashion community.

At Pitti and Milan Men’s, It’s Gorpcore vs. Quiet Luxury

A host of buzzy emerging designers will bring the hipster-meets-hiking trend to Italy, while heritage labels are riding high on the craze for pricey, muted style. That, plus what else to watch for this week.
Fashionable outdoors brands will have a big presence at Pitti Uomo, while quiet luxury will have runway moments at Milan Men's.
Fashionable outdoors brands will have a big presence at Pitti Uomo, while quiet luxury will have runway moments at Milan Men's.

Milan men’s fashion week will see a shakeup in terms of focus, albeit partially unplanned. Satoshi Kuwata’s Setchu, fresh off

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