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This Week: Checking in on Fashion’s Unexpected Dealmakers

VF Corp. and Revolve, both of which recently made surprising changes to their portfolios, have an opportunity to give an update on their strategic visions when they release results this week.
VF Corp. opened a long-awaited Supreme store in Shanghai, then a few months later said it would sell the brand to EssilorLuxottica.
VF Corp. opened a long-awaited Supreme store in Shanghai, then a few months later said it would sell the brand to EssilorLuxottica. (NurPhoto)
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BoF PROFESSIONAL

VF Corp. shocked the streetwear world when it announced last month that it would sell Supreme to eyewear giant EssilorLuxottica for $1.5 billion. It was more the buyer than the seller that came as a surprise; VF had struggled to implement its plan to scale Supreme after acquiring it in 2020, and badly needed the cash to pay down about $1 billion in loans coming due at the end of the year. Now, the company can focus on turning around Vans, its biggest brand, where

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About the author
Brian Baskin
Brian Baskin

Brian Baskin is Executive Editor at The Business of Fashion. He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals.

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