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Agenda-setting intelligence, analysis and advice for the global fashion community.

Is Skims Really Worth $5 Billion?

Kim Kardashian’s shapewear-turned-lifestyle brand has had a charmed run. But investors are betting on its future, not its past.
Kim Kardashian's Skims valued at $4 billion
Skims is banking on category expansion to fuel growth. (Skims)

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Can Kim Kardashian Conquer Activewear?

The multi-hyphenate mogul is pushing into the activewear category with NikeSkims, a high-profile partnership that will test her brand-building power on an even bigger stage.

About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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