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Agenda-setting intelligence, analysis and advice for the global fashion community.

Is Macy’s ‘Bold New Chapter’ Bold Enough?

New CEO Tony Spring’s plan to shutter stores and improve products echoes previous efforts for revitalisation. To pull it off this time, the retailer must deliver transformational changes in the shopping experience.
Shopper in Macy's with three bags of shopping in red paper bags.
New Macy's CEO Tony Spring’s plan to shutter stores and improve products echoes previous efforts for revitalisation. (Getty Images)

When Macy’s unveiled a new turnaround plan on Tuesday, it came along with a collective sense of deja vu.

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