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Fast Fashion’s Bright Present and Cloudy Future

Results from Zara owner Inditex are likely to reflect rising sales, but regulatory challenges loom. That, plus what else to watch for in the coming week.
Zara store exterior with customer entering in the store doors.
Results from Zara owner Inditex are likely to reflect rising sales, but regulatory challenges loom. (Getty Images)
By
BoF PROFESSIONAL

These are good times for Zara and its owner, Inditex. The chain is one of the lucky few outside the luxury space whose customers stayed loyal even as prices rose and Shein steamrolled other fast-fashion retailers. Zara is investing in more stores to meet surging post-pandemic demand for physical retail, and has room to grow in the US, where its brand is well known but not yet ubiquitous.

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About the author
Brian Baskin
Brian Baskin

Brian Baskin is Executive Editor at The Business of Fashion. He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals.

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