Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Could the Pandemic Make Retail Better?

The Covid-19 crisis has crushed fashion retailers, but the pressure could prove a catalyst for change that ultimately makes the sector stronger.
A Zara store in Paris, France | Source: Getty Images
By
  • Vikram Alexei Kansara

The coronavirus crisis has forced thousands of store closures and crushed consumer demand for non-essential fashion goods, damaging brands from H&M to Chanel. Some of the weakest players have already filed for bankruptcy and may not survive the storm. But the pressure has driven others to make long-overdue changes that could ultimately make them stronger.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON