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This Week: Ready or Not, Here Comes President Donald Trump

TikTok, tariffs and immigration are among the issues that could see major action taken in the opening days of Trump’s second term.
A wide shot of the US Capitol building.
Donald Trump will be inaugurated for his second term on Jan. 20, 2025. (Getty)
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BoF PROFESSIONAL

You’d be forgiven for thinking Donald Trump’s second term is already well underway. Breaking with precedent, Trump has spent the two-plus months since election day announcing policy plans and key appointments, and meeting with foreign leaders. With the caveat that Trump is nothing if not mercurial, this flurry of activity has given the fashion industry a clearer picture into what the coming months and years may have in store.

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About the author
Brian Baskin
Brian Baskin

Brian Baskin is Executive Editor at The Business of Fashion. He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals.

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