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Agenda-setting intelligence, analysis and advice for the global fashion community.

In Public Relations, Brands and Executives Can No Longer 'Control the Narrative'

Companies aiming to maintain a tight hold on brand perception must reckon with the fact that those who feel they’ve been wronged are now empowered. Instead of covering up, brands must actually do better.
Jide Zeitlin, former chief executive of Tapestry | Source: Courtesy; Troy Young, president of Hearst Magazines Digital Media | Source: Courtesy
By
  • Lauren Sherman

This week, two top-level executives — one in fashion, one in fashion publishing — were accused of misconduct within the pages of reputable media outlets. On Wednesday, the non-profit

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