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Fashion’s Favourite Sport Returns to New York

This week, everyone will be talking about the US Open, Rakuten Fashion Week and results from Calvin Klein and Tommy Hilfiger parent PVH Corp.
Naomi Osaka will play in the US Open and then co-host the Met Gala. Clive Brunskill/Getty Images.
Naomi Osaka will play in the US Open and then co-host the Met Gala. Clive Brunskill/Getty Images.
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BoF PROFESSIONAL

The US Open typically concludes right around the start of New York Fashion Week. And while the timing may be coincidental, there’s plenty connecting the two events. Elite tennis players are among the most sought-after endorsements for fashion brands. For the biggest stars, a mega-contract with a sports brand is table stakes, as is a brand ambassadorship with a luxury watchmaker. Naomi Osaka, whose first Grand Slam victory was at the 2018 US Open, has signed deals with a murderer’s row of luxury, sports and tech giants.

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About the author
Brian Baskin
Brian Baskin

Brian Baskin is Executive Editor at The Business of Fashion. He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals.

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