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Why Salone del Mobile Is Irresistible for Luxury Brands

This week, designers, collectors and major fashion brands will flock to Milan’s design fair. Also, LVMH reports first-quarter sales.
People visit the design exhibition “Vieni a vedere” by Gaetano Pesce at Bottega Veneta flagship store.
This week, designers, collectors and major fashion brands will flock to Milan’s design fair. (Getty Images)
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Milan’s Salone del Mobile design fair has taken on new proportions in recent years. In addition to luxury furniture makers courting decorators and their wealthy clients, it now attracts scores of fashion brands looking to make a splash among top-spenders. Proposing a 360-degree luxury lifestyle to their wealthiest customers is an bigger focus than ever this year as aspirational customers continue to spend less.

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About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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