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Why Big Brands Are Skipping Fashion Week

From Gucci to Saint Laurent, some of the industry’s biggest brands opted out of fashion week again this season. Will they come back?
Kaia Gerber walks the runway at the Saint Laurent Spring/Summer 2020 show. Getty Images.
Kaia Gerber walks the runway at the Saint Laurent Spring/Summer 2020 show. Getty Images.

This week, another pandemic-era fashion month came to a close. And again, some of the industry’s biggest brands sat on the sidelines, opting out of the traditional fashion weeks that have historically been a powerful platform for reaching media, buyers and end consumers.

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