Resale or Rental: Where Should Brands Place Their Bets?

Earlier this week, two of luxury fashion’s biggest players put their weight behind new “sharing economy” consumption models popularised by clout-craving but cost-conscious Gen-Z and Millennial consumers, who are set to account for more than 60 percent of total luxury spending by 2026, according to Boston Consulting Group, and for whom access trumps ownership.

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