Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Luxury’s Pricing Reality Check

Value for money matters, even at high-end brands. This week, Mulberry joined Burberry and Capri in admitting rampant price inflation has contributed to a collapse in demand. Will others follow suit?
Burberry
During the past two years, Burberry’s previous management initially defended price increases as a matter of keeping up with the Joneses. (Spotlight/Launchmetrics.com)

There is a growing consensus that rampant price inflation has

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

What Happened at Coperni Owner Tomorrow Ltd.?

The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON