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Luxury’s Fur Calculus: To Ban or Not to Ban?

This week, French luxury conglomerate Kering made a commitment to go entirely fur-free, but the calculus looks different for LVMH, the world’s largest luxury group.
LVMH-owned Fendi staged its Spring/Summer 2022 show in Milan on Wednesday which included decadent furs but less than 48 hours later, the group’s arch-rival Kering announced it was going fur-free. Courtesy.
LVMH-owned Fendi staged its Spring/Summer 2022 show in Milan on Wednesday which included decadent furs. Less than 48 hours later, the group’s arch-rival Kering announced it was going fur-free. Courtesy.
By
BoF PROFESSIONAL

At Fendi’s Milan show on Wednesday, models sashayed down the runway in ‘70s-disco-inspired glam, punctuated by the decadent furs the LVMH-owned label is known for. Less than 48 hours later, the group’s arch-rival Kering announced it was going fur-free.

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About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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