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Louis Vuitton’s CEO Answers Key Questions on Pharrell’s Debut

Pietro Beccari spoke to BoF editor-in-chief Imran Amed about why Vuitton decided to give the men’s creative directorship to a celebrity musician and not a traditional fashion designer; what Pharrell Williams actually does in the role; and how the CEO measured the success of Williams’ debut show.
Pharrell Williams at the Louis Vuitton Menswear Spring/Summer 2024 show during Paris Fashion Week.
Pharrell Williams at the Louis Vuitton Menswear Spring/Summer 2024 show during Paris Fashion Week. (Getty Images)

PARIS —

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