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Who Are Fashion Shows For?

Industry insiders, from buyers to editors, are weighing whether or not it makes sense to attend live events this fall. But the real question is, should they ever bother returning?
Olivia Palermo, Bryan Boy, Tina Leung, Brittany Xavier, Paola Alberdi, Erica Pelosini and Jessica Wang attend the Max Mara show during Milan Fashion Week in February | Source: Getty Images
By
  • Lauren Sherman
BoF PROFESSIONAL

The duelling organisers of New York Fashion Week, IMG and the Council of Fashion Designers of American (CFDA), appear eager for the industry’s trade to see shows in person this fall, with IMG's line-up sponsored in part by the home improvement store Lowe’s, including Jason Wu, Rebecca Minkoff and other calendar mainstays.

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