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This Week: Burberry, Gucci and the Federal Reserve Could Surprise Us

Two struggling luxury brands will show their latest collections, while the US central bank is expected to make a long-anticipated cut to interest rates.
Burberry Autumn/Winter 2024
Consumers haven't responded well to Burberry's new look and higher prices. (Spotlight/Launchmetrics.com)
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BoF PROFESSIONAL

This week begins and ends with shows from big brands with a lot to prove and where expectations are low. On Monday, Burberry shows for the first time since former Coach head Joshua Schulman was brought in as chief executive. Consumers have rejected the brand’s efforts to shake up its aesthetic with designer Daniel Lee, and have been particularly hostile to an effort to charge significantly higher prices. That’s fuelled speculation that Burberry under Schulman will take a “

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About the author
Brian Baskin
Brian Baskin

Brian Baskin is Executive Editor at The Business of Fashion. He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals.

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