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Warby Parker, Allbirds and Why DTC Brands Still Can’t Scale Profitably

The two companies’ recent IPO filings revealed growing sales and growing losses. These digital innovators now see stores and other old-school retail strategies as the key to success.
One of Warby Parker's nearly 200 stores.
Warby Parker, which filed to go public on Aug. 24, helped launch the DTC revolution back in 2010. Shutterstock. (Shutterstock)

The direct-to-consumer revolution is heading to Wall Street.

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