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Agenda-setting intelligence, analysis and advice for the global fashion community.

No Magic Bullet to Tapping China’s 750 Million Digital Consumers

For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.
For beauty brands like Charlotte Tilbury, Fenty Beauty and Huda Beauty, cross border e-commerce TKTK. BoF.
While Huda Beauty (R) is already leveraging cross-border e-commerce in China, the channel is essentially the only option available to cruelty-free beauty brands like Fenty Beauty and Charlotte Tilbury. BoF. (pegakit.com)

In the face of another year of uncertainty, one of the only things we can be sure of is that China will be a vital revenue driver for the fashion industry – and that the country’s booming e-commerce market will be more important than ever.

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