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Agenda-setting intelligence, analysis and advice for the global fashion community.

What People in China Are Buying Right Now

As the mainland’s retail sales surge, brands need to tap into high-performing categories across fashion, accessories and beauty to keep up with local upstarts.
Customers enter a Louis Vuitton boutique in China. Getty Images.
Customers enter a Louis Vuitton boutique in China. Getty Images.

It’s March in Shanghai, just weeks before the city’s fashion week festivities kick off. Things are hectic but in a reassuringly pre-pandemic way.

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