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What ‘Friendshoring’ Means for Fashion

Western brands shifting supply chains away from China hope to reduce disruptions caused by geopolitical tensions but ‘friendlier’ sourcing hubs aren’t always feasible.
Two silhouettes of men stand on the outline of the world with a crack forming down the middle.
Western brands shifting supply chains away from China hope to reduce disruptions caused by geopolitical tensions but ‘friendlier’ sourcing hubs aren’t always feasible. (Getty Images)
By
BoF PROFESSIONAL

Leaders from the G7 nations came out of a three-day meeting this weekend with a proposal to form a new supply chain partnership by the end of this year. They stopped short of naming any country but the subtext of the Resilient and Inclusive Supply-Chain Enhancement agreement was clear. Analysts say the pact between countries in North America, Western Europe and their close ally Japan was designed to strengthen the collective blockade against Russia and reduce economic reliance on China.

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About the author
Tiffany Ap

Tiffany Ap is Senior Correspondent at The Business of Fashion. She is based in New York and covers marketing and the critical China market.

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