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Selling to Shenzhen’s Tech Millionaires

To unleash the full potential of ‘China’s Silicon Valley’ luxury brands must invest more in the vibrant city at its core and better understand the local mindset.
Luxury is underpenetrated in ‘China’s Silicon Valley’ but brands need to better understand the nuances of the local consumer to unleash the city’s full potential.
To unleash the full potential of ‘China’s Silicon Valley’ luxury brands must invest more in the vibrant city at its core, Shenzhen. (Getty Images)
By
BoF PROFESSIONAL

A sprawling metropolis like Shenzhen should be a goldmine for luxury brands but until recently it has been something of an afterthought. Home to more billionaires than London — it has 94, according to this year’s Hurun Rich List, compared to the UK capital’s 87 — the tech hub is one of China’s richest cities.

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About the author
Tiffany Ap

Tiffany Ap is Senior Correspondent at The Business of Fashion. She is based in New York and covers marketing and the critical China market.

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