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Agenda-setting intelligence, analysis and advice for the global fashion community.

Luxury’s Outlook in China Is Increasingly Uncertain

The long-term fundamentals of the all-important China market remain strong but short-term headwinds mean luxury brands could face a challenging year ahead.
A tailor and customer stand in a tailor boutique. The customer is trying on a three piece grey suit with a white shirt and tie.
The severity and unpredictability of zero-Covid measures imposed during the latest wave of restrictions is likely to have a hangover effect on how ready some shoppers are to splurge again on luxury. (Getty Images)

The global luxury industry may be enjoying a rebound from the pandemic but growing uncertainty about the health of one of its most important markets means brands and investors aren’t celebrating just yet.

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