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Influencer Beauty Brands Are Trending in China

China’s influencers are the latest cohort to challenge long-dominant international players for a share of the world’s second-largest beauty market.
Make-up artist and beauty KOL, Melilim Fu. Melilim Fu
Make-up artist and beauty KOL, Melilim Fu. Melilim Fu
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BoF PROFESSIONAL

The labels stocked in the beauty hall at Lane Crawford Shanghai are a proxy barometer for the hottest beauty brands among the city’s well-heeled and high-spending clientele. One of its newest additions is likely unfamiliar, even to many of these dedicated buyers.

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