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How Big Beauty Is Plotting a Recovery in China

Despite disappointing Singles Day sales results, harsh Zero Covid restrictions and supply chain woes, international beauty conglomerates continue to see China as a growth engine.
Estee Lauder display in China
International beauty conglomerates are planning for recovery in China. (Getty Images)

China’s biggest e-commerce players didn’t want to talk about Singles Day results this year.

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About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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