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Cracks Emerge in China’s E-Commerce Market

Online fashion sales were muted during this year’s 618 shopping festival as consumer confidence plummets and frustrations mount over long delivery delays.
Workers in protective suits sort packages at a JD Logistics warehouse on January 10, 2022 in Xi'an, Shaanxi Province of China.
Workers in protective suits sort packages at a JD.com logistics warehouse in Xi'an, China. (Getty Images)

Every year, Chris Zhang looks forward to taking advantage of steep discounts and special promotions in the run-up to China’s 618 online shopping festival.

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