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Agenda-setting intelligence, analysis and advice for the global fashion community.

China’s Cool Young Designers Tap New Routes to Market

International buyers and talent scouts must cast their nets wider than the usual fashion week incubators, prizes and schools to find the country’s next crop of emerging brands.
Looks from Shanghai-based brand Fax Copy Express. The brand built a fanbase first on its own Taobao shop before it began working with prestige select shops.
Looks from Shanghai-based brand Fax Copy Express which built a fanbase on its own Taobao shop before working with prestige select shops. (Courtesy)

After a year-long hiatus in which Shanghai Fashion Week was hampered by China’s harshest Covid-19 lockdowns, the event staged a full return on Mar. 23. Running for 10 days, the main venue at Xintiandi and young designer platform

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