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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Fashion Can Tap Into China’s Latest TV Craze

Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?
Television shows like ‘Sisters Who Make Waves’ (pictured) are driving sales for fashion and beauty brands. But the space is only about to get more crowded | Collage by BoF
By
  • Zoe Suen

LONDON, United Kingdom — 

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