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Agenda-setting intelligence, analysis and advice for the global fashion community.

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
Louis Vuitton Autumn/ Winter 2020 | Source: INDIGITAL.TV
By
  • Casey Hall

SHANGHAI, China — 

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