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Capitalising on China’s Post-Lockdown Travel Boom

With Shanghai set to relax lockdown restrictions on June 1, pent-up demand for domestic travel presents an opportunity for fashion brands willing to explore new destinations.

A young woman looking out the sea view from a cliff, Dongfushan island. — One popular destination for Shanghai residents will be the Zhoushan archipelago in nearby Zhejiang province where luxury hotels have opened. (Getty Images)

By

Rebecca Kanthor

24 May 2022

BoF PROFESSIONAL

Having endured lockdowns that brought megacities like Shanghai, Nanjing and Shenzhen to a standstill, people across China are now desperate for a change of scenery. Though international travel remains a distant dream for most, domestic tourism looks set to resume for those eager to make an escape.

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