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Agenda-setting intelligence, analysis and advice for the global fashion community.

C-Beauty Brands Set Their Sights on Global Success

It was only a few years ago that Chinese beauty brands had trouble convincing consumers at home they were a viable alternative to global giants. Now, having won over their home country, these C-Beauty unicorns are now on the hunt for international sales.
Images taken from Florasis' Instagram account show not only the brand's strength in beautiful packaging, but also an increased focus on diversity, compared with its China market content.
Images taken from Florasis' Instagram account show not only the brand's strength in beautiful packaging, but also an increased focus on diversity, compared with its China market content. (Instagram @florasis.official)

Search for “the world’s most beautiful makeup” on YouTube and one brand will repeatedly appear

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