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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Luxury Brands Are Poaching Store Employees from Mass Retail

As high-end brands increasingly venture outside the tony streets of cities like Los Angeles and New York, their recruiting tactics, too, are taking a new direction.
Luxury brands’ willingness to broaden their talent search matches the shifting demographics of their customers.
Luxury brands’ willingness to broaden their talent search matches the shifting demographics of their customers. (Shutterstock)

After nearly two decades in luxury retail, Sarai Shivana had grown accustomed to working alongside a certain type of salesperson – someone with a thick book of loyal clients, usually poached from a rival brand.

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About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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